CloudNC
• Brand strategy
• Visual identity
• Art direction
• Social media
Using ground-breaking AI technology, CloudNC automates manufacturing processes end-to-end and creates the world’s most advanced, efficient factories.
Leading the newly formed design department I was responsible for spearheading a full rebrand to reflect its growing presence in the marketplace. The rebrand included a new strategic positioning, new visual identity, website, sales materials, videos, print assets, and TOV. The new, more polished and professional identity ultimately supported the organisation in successfully raising £36.7m in Series B funding.
Leading the newly formed design department I was responsible for spearheading a full rebrand to reflect its growing presence in the marketplace. The rebrand included a new strategic positioning, new visual identity, website, sales materials, videos, print assets, and TOV. The new, more polished and professional identity ultimately supported the organisation in successfully raising £36.7m in Series B funding.
![](https://cdn.myportfolio.com/d2f03407-5dee-444e-83f5-70ac3895bfe0/edbc9c25-1c37-46e5-994a-a12dc4afc616_rw_3840.jpg?h=07182e8ad206e3f68ddb3226a1f2233d)
![](https://cdn.myportfolio.com/d2f03407-5dee-444e-83f5-70ac3895bfe0/265b02ab-0ae9-4b70-a3e3-a1d14685fa80_rw_3840.jpg?h=b4a804679347e2f97eecb4ea8466c1ab)
![](https://cdn.myportfolio.com/d2f03407-5dee-444e-83f5-70ac3895bfe0/69abfb32-261f-4156-b375-adb1cd89c612_rw_3840.jpg?h=b3ed34db3460c9c7ce1733e0b60202f2)
![](https://cdn.myportfolio.com/d2f03407-5dee-444e-83f5-70ac3895bfe0/4861e86a-e327-41e0-9599-d6aed7fcc62d_rw_3840.jpg?h=112072452948ee1776bda9d72477a3d1)