•   Packaging
•   Visual identity
•   Illustration
•   Print
Organix are credited with being the creators of the organic baby food category. 

I was part of a team tasked with refreshing the visual identity for their ‘Goodies’ range of toddler finger foods and snacks, which included commissioning, Caroline Jayne Church, to create the new ‘Goodies Gang’. We then worked to develop a new range of packaging around these colourful characters, making them more fun and appealing to children.  
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