Verve
• Visual identity
• Art direction
• Digital design
• Print
Verve allows fans of festivals and music events to sell tickets to their friends in exchange for experiential rewards. Having completed their Series B of fundraising, the brand was in need of redevelopment to increase its visual impact and presence.
I was tasked with leading a small team of designers in developing a new visual identity that could easily scale to meet the growing demands from stakeholders. This included developing a new logo, brand toolkit, templates, social media assets, and sales collateral.
Careful consideration was given to the logo, colour palette, choice of font, and commissioned imagery to ensure maximum visceral impact on the targeted Millennial and 'Gen Z’ demographic.
I was tasked with leading a small team of designers in developing a new visual identity that could easily scale to meet the growing demands from stakeholders. This included developing a new logo, brand toolkit, templates, social media assets, and sales collateral.
Careful consideration was given to the logo, colour palette, choice of font, and commissioned imagery to ensure maximum visceral impact on the targeted Millennial and 'Gen Z’ demographic.
